888Poker Sees Big Increase in US Traffic
888Poker has reported an impressive 60% Increase in US Traffic for April
888 Holdings, who own and operate gambling giants 888poker and others, has announced a significant increase in their website traffic in the United States. 888 have released data that shows the number of active players is 60% higher year-over-year (YOY). One of the prominent factors in this rise is the enforced lockdown measures have prompted players to move online. The operator has seen huge benefits from this and seen a steep increase in their web traffic on the regular site and on the 888poker app.
Recent reports from the gambling industry have indicated online searches for things such as ‘online casino’ has seen a 100% rise as punters look to fill the void with land-based casinos shut. Yaniv Sherman, head of Commercial Development at 888 Holdings, has commented on the number, stating that there has been an “uptake in daily poker active players” on 888 US poker site.
Sherman revealed that the Interstate Poker Network, covering several regulated poker markets in the United States, has seen the traffic benefits. It has also been evident that players have been very active on the company’s global poker network over the last few months. On this, Sherman said, “We are seeing similar trends on our global poker network, a testament of a recreational destination that people are enjoying while sheltering in place.”
Poker is emerging from the wilderness back into the mainstream. Poker was, of course, outlawed in the US, after the decision in the United States v. Scheinberg ruled that PokerStars, Cereus, Absolute Poker, and Full Tilt Poker violated the Unlawful Internet Gambling Enforcement Act (UIGEA).
Poker Shows Long-Awaited Growth
888Poker has gone against initial predictions and performed well. After 2011, Delaware, Nevada, and New Jersey moved fast to bring independent legislation, which would allow them to conduct online poker and even pool their prize pools.
888 operates in all of those three markets (Delaware, Nevada, New Jersey Poker) and have recently added Pennsylvania. Moreover, 888 was given the nod to host the World Series of Poker (WSOP), the most prestigious poker tournament in the world. The event has been pushed back until a later date this year due to Nevada being in lockdown.
Sherman has said this is the first time in a long while that there was an expanding poker network and increased demand, especially in the United States. On these developments, Sherman commented, “If people can opt for the online experience, they will do it if they have a good online experience. People have more time on their hands and are looking for things to do. Ironically, poker is now more taboo than sports gambling. But at the same time, betting is now entertainment, and so it is easier to get legislation passed that allows for it.”
Despite the problems facing the gambling industry as a whole at the moment, there are also some opportunities. 888Poker has a chance to convince some new customers to move to their platform. The company seemingly has a strategy in place to grow its customer base. Sherman has the company will adopt an approach that would see novice players get the best experience possible, and then help them establish themselves on the platform. It remains to be seen if online poker will continue to grow once lockdown comes to an end.
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