Barstool heading to Arizona

Barstool Sportsbook has been named exclusive Sportsbook of Phoenix Raceway.

Barstool is the latest sports betting operator to join the growing list of Arizona sports betting entrants into the market. On Wednesday, NASCAR and Penn Interactive revealed they have agreed to a new multi-year market access partnership in the Grand Canyon State. The agreement sees Barstool become the exclusive sportsbook of Phoenix Raceway.

Phoenix Raceway President Julie Giese described the Raceway as “a state-of-the-art entertainment destination” that delivers a fantastic fan experience. Giese said the partnership with Penn National Gaming and Barstool Sportsbook would take the fan experience they provide to another level. Giese also stated that the agreement would help them continue their strategy of “redefining the way we engage fans.”

Deal Details

With the title of exclusive sportsbook of Phoenix Raceway, Barstool Sportsbook will take up an active role in promoting NASCAR odds across its sports betting app and other services, offering unique promotions and odds boosts for sports betting fans in Arizona. Additionally, Barstool will be prominently featured with at-track signage and be promoted on NASCAR’s social and digital channels.

Jon Kaplowitz, Senior VP of Penn Interactive, said that Barstool sportsbook “has proven itself to be a market leader” in the places where it has launched .” Kaplowitz said the reason for its success was “due to a combination of unique offers and a leading mobile experience.” Commenting on the new agreement with Phoenix Raceway, Kaplowitz stated that the deal would allow them “to engage a passionate sports fan base in Arizona,” in addition to having access to a top-quality sports entertainment facility.

Barstool Continues Expanding

Boasting 42 properties in 20 states, Penn National is America’s largest regional gaming operator. The company operates retail, online sports betting, and iCasino platforms, including Barstool sportsbook, which is currently live in Pennsylvania, Illinois, Indiana, and Michigan.

Tim Clark, Chief Digital Officer of NASCAR, said that because Penn National was their first authorized gaming operator, they have been engaging with NASCAR fans since NASCAR began to have a presence in the sports betting space. Clark added that they “couldn’t be more excited” to give their partners exclusive access “to our passionate fan base in the Phoenix market.”

In 2020, Penn National was named as NASCAR’s first authorized gaming operator. The company also extended its agreement with Kansas Speedway, where it operates Hollywood Casino, until 2026.

NASCAR is the ninth partnership for sports betting in Arizona, joining the likes of the PGA Tour, Phoneix Suns, and the Arizona Diamondbacks. They all have deals secured with gaming operators.

Motorcar racing is growing in popularity in the US and several operators, including WynnBET, have got in on the action and signed deals with race companies.

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