bet365 casino gets more games with Playtech deal

Categories: News, bet365, New Jersey, Promotions | Published by: Alex W

13/08/2020

bet365 has expanded its online gaming options in New Jersey through new Playtech deal

bet365 casino is doing all it can to keep its customers on board and attract new ones in the fiercely competitive New Jersey online casino iGaming market. Operators know they have to keep improving their options for members as the iGaming industry in the Garden State is growing at a rapid rate, with more competition appearing all the time.

Last week, bet365 revealed that they are now offering new games to their players via Playtech. This will give the operating giant a boost with the aim of increasing its market share in the state. There are not a huge number of Playtech casinos in the US so this really gives bet365 a big advantages over its competitors.

The sportsbook is currently offering new players $100 in bet credits when they join.

Playtech Expand in New Jersey

Playtech Games are based out of London and are a well-established online software development company. The company was approved for licensing in New Jersey earlier this year and have added their gaming portfolio to the online casino of bet365. The most obvious next course of action for the company would be to seek other operators to expand their footprint in New Jersey and across the United States.

The news of this collaboration with bet365 is a significant milestone as they look to develop their services in the US. More titles, content, and software are expected to go live over the next few months. Playtech chief operating officer Shimon Akad said in a statement that this was a ‘significant’ moment for the company and stressed that they are committed to partnering with the best operators to produce the best software services to evolving markets.

New Games Added

Playtech was founded in 1999 and has built up a massive portfolio of games, so there is no shortage of choices when it comes to deciding what to add to the online casino. Some of their most popular five-reel games, such as White King, Great Blue, and Frankie Dettori’s Magic Seven, have already been added. Akad mentioned that more games and content would be added to the library soon.

All eyes will be on bet365 to see the impact this news has on their progress. Most expect player traffic to increase as well as revenues. Playtech is a big name in the iGaming industry, and players will be attracted to that. The addition of brand new slots to try is always an attraction too, of course!

For now, it is a waiting game. When the revenue reports are released in September and October will get a clearer picture of how the new games have affected the overall earnings of bet365. It seems inevitable the effect will be positive, as Playtech has built up lots of knowledge on what iGaming fans want and have created titles to suit accordingly. bet365 will be hoping that is the case, as they look to push their online casino to the top of the leader board when it comes to overall revenues in New Jersey.

Its another push in the states for the UK based operator. They have recently partnered up with Century Casino in Colorado and expected to launch online soon.

For more casino and sports betting news across the US, follow us on twitter @Gamble_usa