BetMGM Debuts in Mountain State
West Virginia bettors have been handed a third online option following the launch of the popular BetMGM Sports betting mobile app, which promises some exclusive offers for residents of the Mountain State.
— BetMGM (@BetMGM) January 29, 2020
The BetMGM app can be accessed from anywhere inside the Mountain State, with no in-person registration at an affiliated casino required, and joins DraftKings and FanDuel, both of which launched in late August last year.
BetMGM affiliated with The Greenbrier
Like FanDuel, BetMGM is operating under the license of The Greenbrier, a luxury, private resort, which under state law can partner with up to three operators, or skins as they are known in the industry.
“We are pleased to be operating in West Virginia and partnering with The Greenbrier, a historic grand hotel and one of the most storied landmarks in the United States,“ said Scott Butera, President of Interactive Gaming for MGM Resorts.
“Sports betting represents a significant opportunity for the MGM Resorts-GVC joint venture; we look forward to bringing our best-in-class mobile technology to additional states where mobile gaming is approved,“ he added
Unlike both FanDuel and DraftKings, however, BetMGM doesn’t have a retail presence in the state, while there is no web version currently. The sports betting app is only available for Android and iOS devices.
How to get the app and free bets?
Providing you’re aged 21 or older and inside WV state lines, even country roads (just not while you’re driving!), you can download the app and create an account before wagering. And you could playing with free money thanks to BetMGM’s new customer offer of a risk-free first bet up $500.
Here’s how to claim:
- Download the BetMGM Sports WV app.
- Sign up and deposit into your account.
- Place your first bet.
- If your first bet loses, you’ll receive up to $500 back in free bets after the bet is settled.
There’s plenty more to recommend the betMGM app and not least the generous customer promotions, including some only available inside the Mountain State, as well as a quality live streaming service for fans of in-game betting.
BetMGM heading to more states
The BetMGM app went live in New Jersey last year and while it has struggled to make a major impact in what is a relatively crowded market, the company behind it, Roar Digital, has plans to launch in Pennsylvania and Nevada later this year.
Roar Digital, which is a joint venture formed in July 2018 between MGM Resorts International and GVC Holdings, will also have their sights set on Michigan, given the prominence of the MGM Grand in Detroit.
Some experts are predicting the casino will launch a self-branded app now that sports betting has been legalized in the Wolverine State, with the first physical sportsbooks expected to open their doors this spring.
WV mobile betting not there yet
While the state’s sports betting industry is thriving, with bettors putting down nearly $162 million in bets since the start of the 2020 fiscal year (last July though Jan. 11), it’s clear that retail betting is still the main driver.
According to figures released by the West Virginia Lottery, which is tasked with overseeing all sports betting activities in the state, only $65.8 million of that amount, or 40.6%, was wagered online.
That’s a far cry from the mobile share of sports betting handle being recorded elsewhere in the country, including New Jersey, where handle went past $4.5 billion in 2019, with 84% of those dollars being placed digitally, Pennsylvania, where mobile share is 87%, and Indiana (68%).
Even when you take into account that there were no mobile apps until late last August, following the demise of the BetLucky app just prior to March Madness, more money has been put down in physical sportsbooks since mobile resumed.
DraftKings, which operates under the Hollywood Casino Charles Town license, has been the top performing sportsbook, mainly thanks to its proximity to the Washington D.C. market. It has taken $71.3 million in bets at the casino during the current fiscal year, with $37.2 million of that amount being placed via the app.
A lack of marketing by online sportsbooks is seen as the main reason behind the slow growth of mobile betting compared to other states, which suggests that BetMGM could grab a significant share of the WV market by putting down some marketing dollars.
More good news for WV bettors
With now three online betting apps to choose from, allowing bettors to shop lines and promotions, mobile’s market share can only go in one direction, and the good news is that more online options are on the way.
Two more casinos in the state – Mardi Gras and Wheeling Island – are now accepting sports bets again, having been shuttered since a vendor contact dispute sidelined both retail and mobile operations.
Delaware North, which owns both casinos, has partnered with IGT for its sports betting operations and the first bets were placed during Super Bowl week at betly-branded kiosks.
A mobile sports betting app for the casinos through betly is still being worked on but officials have said it will launch “very soon.”
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