BetMGM Goes Live In Colorado

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BetMGM has launched its Sports Betting app in Colorado, becoming one of the first legal operators in the state.

Sports betting became officially legal in Colorado on May 1. It followed the passing of legislation last year to introduce legal sports betting to The Centennial State. Now BetMGM, one of the leading operators in the US, has entered an exclusive primary skin agreement with Midnight Rose Hotel and Casino. This will allow ROAR Digital, a joint venture between MGM Resorts International and GVC Holdings, to enter the Colorado betting market under the BetMGM brand.

There has been a push in recent years across the United States to introduce legal sports betting in more states. Lawmakers have seen the success New Jersey and Pennsylvania have had and feel this could be replicated. A motion to pass legalized sports betting in Colorado passed last November, with 50.8% of the vote. According to analysts, the industry could generate as much as $6 billion annually in total bets and $40 million in tax revenue.

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BetMGM Bring Sportsbook to Colorado

Larry Hill, CEO of Midnight Rose Hotel and Casino, was pleased everything was finalized. He said, “We are excited to announce this exclusive partnership with ROAR Digital to bring world-class sports wagering to Colorado.” BetMGM sportsbook provides one of the leading mobile sports betting apps on the market. If you are located in Colorado, you will be able to download the app to your iOS or Android device. The app allows bettors to easily place a wager on the go on a secure and safe platform.

Speaking upon launching in Colorado, Adam Greenblatt, CEO of ROAR Digital, said, “We look forward to offering Colorado sports fans the excitement and ease of betting with BetMGM and working alongside Midnight Rose Hotel and Casino to provide top class betting experiences in the state of Colorado.” “With a limited sports schedule currently, it’s the perfect time for new customers to learn how to use our feature-rich sports wagering product, ahead of the return of US sports.”

The BetMGM sportsbook app is currently live and available in Indiana, Michigan, Nevada, New Jersey, Mississippi, and West Virginia. Where those states allow, the operator also offers online casino and poker games.

What Will the Future Hold?

MGM is a well-known brand across the world. They have several properties in Las Vegas, as well as hotels, casinos, and resorts around the globe. Up until September 2019, the sportsbook was known as PlayMGM. The operator decided to change to the name to BetMGM as it felt the message was more transparent.

It has enjoyed significant success in the states it currently operates in and is confident it will follow suit in Colorado. It launches at a unique time as the world is presently experiencing a pandemic. There are no major sports betting markets currently active. However, the hope is revenues in sports betting will grow once the market matures.

BetMGM CO will offer virtual sports that have become popular among bettors with no sporting action taking place. NASCAR, for example, has begun to host virtual races. The appetite for betting remains strong. The NFL saw record numbers of wagers placed, and reports indicate mobile betting will see massive growth in the future.

Come and follow us over on Twitter @Gamble_usa for more legal sports betting news across the US.

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