Boyd Gaming & FanDuel to Launch Stardust Online Casino
Boyd Gaming and FanDuel are looking to introduce a new Stardust Online Casinos to NJ & PA.
The name Stardust is synonymous with casino entertainment on the Las Vegas strip. Although the famous Stardust Resort and Casino has not been around since 2007, there are plans in place to bring the renowned brand back to the forefront of casino gaming. Now, 14 years after the property was demolished on March 13, 2007, the Stardust is being revitalized in cyberspace as a real-money gambling destination.
FanDuel, one of the most prominent online gaming companies globally, has partnered with Boyd Gaming, the last owners and operators of the actual Stardust resort, to rebrand FanDuel’s online casino platforms with the iconic name.
You would go some way to finding a Vegas casino that has a more colorful legacy. The backstory includes legendary bookmaker Lefty Rosenthal, who was eventually banned from Nevada casinos. This led to him launching first in-casino sportsbooks, including one at the Stardust. Once upon a time, the Stardust, which was renowned for its dazzling colossal neon sign on the north end of The Strip that could be seen from a fair distance, was the hub of American sports betting.
FanDuel has attached the Stardust brand to its online casino games, such as roulette, baccarat, blackjack, and video poker, to bring the name back to the public consciousness. FanDuel and Boyd Gaming plan to launch the Stardust casinos in April in both New Jersey and Pennsylvania, pending final regulatory approval from each state. Additionally, FanDuel intends to rebrand its current Betfair Casino in New Jersey as a Stardust casino.
Keith Smith, president and CEO of Boyd Gaming, described the Stardust as being “one of the most famous casinos on the Las Vegas Strip.” He added that although the resort has not been around in over a decade, “the Stardust brand is still well-known”. Smith stated that they are excited to be working with FanDuel to launch their online casinos and are “confident this legendary brand will give us a significant advantage.” He said they aim to attract players looking for a distinctive online gaming experience.
Players in NJ & PA are set to benefit
One of the significant benefits for customers is that the online casinos in Pennsylvania and New Jersey will be offered alongside Boyd Gaming’s B Connected player loyalty program. In a similar way to most other casino loyalty programs, B Connected offers numerous perks, including room discounts, fine dining experiences, and other prizes. In the Keystone State, the Valley Forge Casino Resort is in the B Connected network.
There are rumors that the actual Stardust was the model for the fictionalized Tangiers Casino in the 1995 movie ‘casino,’ which starred Robert De Niro, Joe Pesci, and Sharon Stone. The letters from the Stardust sign were refurbished and now stand at the Neon Museum in Vegas.
Boyd Gaming and FanDuel signed a deal in August 2018 to bring FanDuel’s mobile sports betting to Boyd’s casinos. This agreement gave Boyd access to FanDuel’s technology and platform to create an online sports betting site and mobile app.
In return, FanDuel was permitted to run its own branded mobile and online sports betting services in Boyd jurisdictions. The deal gives FanDuel access to 15 states, equating to approximately 36% of the US population.
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