Colts sign new partnerships with WynnBET & Caesars
The Indianapolis Colts have signed a new Sports Betting Partnership with Caesars Entertainment & WynnBet.
The Indianapolis Colts are expanding their sports betting presence with two new deals. Both WynnBet and Caesars Entertainment have revealed they have signed multi-year partnerships with the Colts. The deal means Caesars Sportsbook is now an official sports betting partner while WynnBET is an official sportsbook partner of the Colts. This isn’t the first such deal the Colts have signed; however, Caesars and WynnBET will get something the other partners aren’t; their own sports wagering areas within Lucas Oil Stadium.
Caesars becomes the only official casino partner of the Colts. The new agreement expands upon the existing partnerships the NFL franchise has Indiana Grand Racing & Casino and Harrah’s Hoosier Park Racing & Casino.
The new “Caesars Sportsbook Lounge” will be located in the former Blue Room at Lucas Oil. The sports betting space has been anticipated for a long time by the team. Around a year ago, after much deliberation, the NFL finally approved betting lounges to be constructed at NFL stadiums. The Colts have been working behind the scenes to find a suitable agreement since then.
Chris Holdren, the co-president of Caesars Digital, said Indiana had been a significant target for the company. Holdren described Indiana as “a special place for our company,” adding that he knows how passionate the sports fans are for their home team. Holdren stated that Caesars will “push for innovation to bring the best in sports experiences” to Indiana through the Caesars Sportsbook.
The Caesars Lounge will utilize LED screens to show the latest Colts betting odds. However, it is important to remember that this is a betting-friendly area, not an entire sportsbook. There is no physical counter available that customers can walk up to and place a bet at.
The idea is to make the process for testing out online sportsbooks smoother for Colts fans. Because Caesars is the sponsor, the company will have workers available to help residents download and test the latest sports betting app from Caesars Sportsbook.
WynnBet Join Forces with Colts
In addition to Caesars featuring at Lucas Oil Stadium, WynnBet will also have a presence. The West Club at the stadium will be re-branded to the “WynnBET Club” as part of the sportsbook’s partnership with the team.
The area will serve as a sports bar for fans who are of gambling age. WynnBET Indiana will also be constructing a lounge at the team’s tailgating area. Customers can win prizes in the Touchdown Zone, while the site will also include appearances from Colts Legends.
WynnBet is adding former Colt Robert Mathis as a brand ambassador. Additionally, WynnBET is now the presenting sponsor of the Official Colts Podcast. With the sports bar, sponsorships and tailgating, WynnBET will be engaging Colts fans from numerous different mediums.
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