Detroit Tigers Link up with PointsBet
The Detroit Tigers have signed a landmark deal with sportsbook operator PointsBet
The Detroit Tigers have joined forces with Australian sportsbook provider PointsBet in what is a landmark agreement in Major League Baseball. The Tigers have become the first baseball team to ink a deal with a sports betting operator. The Tigers have revealed it is a multi-year deal and will come into force at the beginning of the 2020 season. The agreement is timely, as Michigan looks to have mobile sports betting up and running by the end of this year or early 2021. The Michigan Gaming Control Board has announced that it is now accepting sports betting operator license applications from the land-based casinos.
PointsBet Gain Exclusive Access
The Illitch family, who own the Tigers, were the ones to make the announcement officially. PointsBet is based in Australia and has made moves to enter the US sports betting industry in recent times. As part of the deal, the operator has permission to put up signage at Comerica Park, which is home to the Detroit Tigers. Live broadcasts of Tigers baseball games on television and radio will also include advertising that promotes the PointsBet Sportsbook.
Furthermore, PointsBet will also gain access to official Major League Baseball logos and stats across all of its portfolios, including in its homeland of Australia. PointsBet will also feature on the Tigers’ digital platforms and be included on the official MLB app.
In terms of finances, no figures have been revealed. However, this landmark deal will change the dynamics of how fans view Tigers games both inside of Comerica Park and at home. Sports betting continues to grow rapidly, and the Tigers join the Denver Broncos in becoming the latest major US sports team to jump on the bandwagon.
Michigan Online Sports Betting Expected Soon
All current betting activity in Michigan takes place at the commercial casinos in the state. However, with the Michigan Gaming Control Board (MGCB) now accepting applications for online sports betting and online casino operators, this will soon change. Bettors will have more options, and competition will increase across the market. Expect big name players like DraftKings and BetMGM to make an appearance first.
Following the legalization of online gambling in the Wolverine State, it is now a case of waiting for operators and regulators to agree on the final rules for each industry, hoping this will be resolved by October. PointsBet already has a presence in Michigan due to their partnership with the Lac Vieux Desert Band of Lake Superior Chippewa Indians. This allows PointsBet to offer a retail sportsbook at the casino.
MLB Making Moves
Betting in baseball is starting to heat up. In 2018, the Supreme Court lifted the federal ban on sports betting, and significant professional leagues have been looking at how they can take advantage ever since. This week Major League Baseball announced a partnership with theScore. This Canadian based company has now become the first authorized gaming operator of MLB.
Major League Baseball insiders feel this deal will be the first of many that will be announced across the rest of this year. The league feels this will bring in some extra revenue, which will help it grow. The NFL and NBA have already made moves to allow bets to be placed inside of the stadiums.
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