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DraftKings enters New Hampshire Gambling Market

DraftKings at the Brook

Retail Sports Betting is now open for business in New Hampshire as DraftKings goes live

Retail sports betting is now up and running in the state of New Hampshire after DraftKings became the first gaming operator to open a sportsbook. The new DraftKings sportsbook, located at The Brook casino in Seabrook, is now ready to start accepting wagers. There are some protocols in place, such as enhanced health & safety measures and sanitization requirements, but it is prepared to begin welcoming customers.

The New Hampshire sports betting industry was launched in December 2019, with DraftKings being selected to introduce online betting. The company has built up a considerable amount of experience in online sports betting and will now bring that knowledge and expertise to the Granite State.

As part of the necessary safety protocols due to Coronavirus, it is mandatory for all employees and guests at The Brook to wear masks, and there are several hand sanitizing stations dotted around the property. The whole casino will be closed entirely every Monday and Tuesday, so cleaning staff can thoroughly sanitize the facility. The sportsbook at the Brook is in the same spot as where the former Seabrook Greyhound track operated. The casino opened its doors again in June, but with a severely limited capacity.

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Sportsbook Finally Opens after Long Delay

It was common knowledge that DraftKings was set to open a retail sportsbook at The Brook, and the initial plan was for this to happen in March. The pandemic had other ideas, and as a result, DraftKings was forced to come up with different strategies, preventing its customers from placing bets in-person until now.

The original plan was for the sportsbook to open in time for the 2020 NCAA basketball tournament, which was ultimately scrapped because of COVID-19. As the casino was forced to shut its doors to help stop the spread of the virus, hopes of opening the sportsbook were dashed. DraftKings also decided it would be sensible to wait until more live sporting events were back up and running. This is now happening, with the NBA and NHL scheduled to take place this week.

Both The Brook casino and DraftKings had big plans to coincide with the sportsbook opening, but neither has revealed if anything is planned this time around. The NCAA Tournament is a massive revenue generator, so when it was canceled, that was a significant blow.

The DraftKings sportsbook can be found inside the stadium, in the sports entertainment portion of The Brook. Numerous sports betting kiosks are available throughout, or bettors can access the windows and place bets with a live teller.

New Hampshire turns to Sports Betting

When the topic of sports betting was first discussed in New Hampshire, the state wanted a sports betting company to become their exclusive partner. Lawmakers chose DraftKings as they felt they delivered the best bid. The state will keep 51 percent of the total betting revenue that is generated from the sports betting industry. Additionally, 50 percent of the revenue from all retail locations will go to the state.

As part of the agreement, DraftKings has committed to operating four different retail betting locations, with numerous cities already approving the building of a new sportsbook. Online sports betting has already been a success in New Hampshire, bringing in $65 million in total handle.

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