FanDuel adds new live dealer games to casino
FanDuel Casino launches branded live casino games in Pennsylvania
Online casinos have proven popular in Pennsylvania, with iGaming revenue leading the country in recent months. In the lead-up to the new NFL season, FanDuel Casino is looking to take advantage of its brand recognition. The company has launched the first-ever FanDuel-branded Live Dealer games at online casinos in PA. The games are also available to players on Michigan casino apps.
First ever live-branded casino games
The FanDuel online casino launched in Pennsylvania in June 2020, and the company was the first gambling operator to offer a stand-alone casino app. The casino initially had 21 slot titles when it first launched, which has since increased to over 150. As well as the FanDuel-branded live dealer games, there are other table games available on the platform, including:
- Three-card and four-card poker
- Casino War
Live Dealer section at FanDuel Casino
Live Dealer games in the Keystone State are powered by Evolution Gaming, a huge supplier of casino games. Live dealer games such as roulette and blackjack launched in 2020.
Live dealer games are popular among bettors as they can experience the thrill of playing with real dealers on a casino floor from the comfort of their own homes. The FanDuel Live Dealer studio also offers exclusive promotions and bonuses.
FanDuel is looking for cross-selling from Sportsbook to Online Casino
The FanDuel online sportsbook currently holds approximately a 40% market share in Pennsylvania. They are seeking to convert users to the online casino before the NFL season kicks off.
The operator revealed on July 18 that it picked Mischief @ No Fixed Address to lead creative duties for the online casino.
FanDuel’s VP of Casino Brand Strategy, Daniele Phillips, said that the casino sector is “ripe for disruption.” Phillips stated that, consequently, they selected an agency partner that is known for “blowing stuff up.” Mischief is well-known as a leader in disruption with new and innovative ideas, and FanDuel will be hoping they can help grow their casino site.
Mischief will be tasked with attracting new customers and creating cross-sell opportunities into other areas.
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