FanDuel and PGA Tour sign 3 year partnership extension
FanDuel and PGA Tour Agree to Three-Year Extension of Partnership Deal
FanDuel and the PGA Tour have revealed that they have agreed to a three-year extension through 2024. The partnership means FanDuel will continue to act as the PGA Tour’s Official Betting Operator.
FanDuel Extends Marketing Relationship
Part of the agreement also includes FanDuel Sportsbook and the PGA Tour’s “content and marketing relationship,” in addition to other factors. This extension comes after both parties initially agreed to a multi-year deal in August 2020. FanDuel will also publish special offers that will be available through the FanDuel golf mobile betting app.
Norb Gambuzza, PGA Tour Senior Vice President for Media and Gaming, described FanDuel as a “market leader in the United States” and said they are looking forward to extending their relationship in the sports betting world for three more years.
Gambuzza added that FanDuel is experiencing “incredible growth in its golf products and is poised for additional growth” due to the company’s partnership with Jordan Spieth. Gambuzza also mentioned that the integration of FanDuel’s odds into their social content “provides relevant storylines and up-to-date betting information” for anybody who wants to get involved in sports betting.
Benefits for PGA Tour
The PGA Tour has taken a keen interest in the sports betting space since the Professional, and Amateur Sports Protection Act (PASPA) was removed in 2018. Since then, the PGA Tour developed a “robust integrity program” in collaboration with Genius Sports. Later that same year, it signed a global partnership deal with IMG ARENA to license its official and live scoring data to gambling operators everywhere.
The Tour is also a platinum member of the National Council on Problem Gambling and is also aligned with the “Have A Game Plan. Bet Responsibly” initiative. The tour has signed a number of agreements with operators, including theScore, and PointsBet back in 2020.
The Tour claims that FanDuel is the “industry leader” in promoting responsible play, is part of the AGA’s campaign, and offers Gamban, which is a renowned gambling blocking software offered to players and used to signal that they have compulsive play problems. Up until now, Gamban has blocked more than 15,000 off-shore and legal gambling sites.
Mike Raffensperger, CMO of FanDuel Group, stated that they are “excited to continue our relationship with the PGA Tour.” Raffensperger added that they appreciate the Tour’s willingness to be one of the first entities to bring in new features such as “real-time highlights into our app,” which will improve the customer experience.
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