Genius Sports and Golden Nugget agree new sports data partnership
Genius Sports & Golden Nugget Agree to Sports Data Partnership
Genius Sports continues to expand its brand in the sports betting world after agreeing to a partnership with Golden Nugget. The deal will allow the Golden Nugget Sportsbook to use Genius Sports’ official trading solutions and data for a selection of significant sports leagues, including the NFL, the English Premier League, and NASCAR. Genius Sports will provide pinpoint pricing, and official data feeds covering thousands of sporting events per year.
Thomas Winter, President at Golden Nugget Online Gaming, said that the new sportsbook customer demands an engaging and reliable experience with access available 24/7. Winter stated that the official data agreement with Genius Sports “is a crucial pillar for us delivering upon these expectations,” as they look to provide their customers with immersive products on their favorite sports.
Other aspects of the partnership include Genius Sports’ official data rights with Liga MX, Colombian and Argentine soccer, and Euroleague Basketball.
Golden Nugget is the latest U.S. sports betting brand to integrate Genius Sports’ full suite of NFL official sports data-powered services and products alongside NASCAR’s official data-driven in-race betting markets. Additionally, Golden Nugget will have access to proprietary Next Gen Stats (NGS), the league’s real-time statistics, and an official sports betting data feed.
Genius Sports CEO Mark Locke said that they are “delighted” to partner with Golden Nugget to deliver what he calls “the most compelling live sports betting experience available.” Locke stated that with data at the forefront, the agreement will present Golden Nugget with the opportunity to “increase engagement with their customers,” in addition to “supporting a sustainable sports betting ecosystem.”
Caesars Deal Already Agreed
Earlier this month, Genius Sports revealed it had signed a deal with Caesars Entertainment to provide sportsbooks, casinos, and wagering entities access to Genius Sports’ range of official sports data content. This includes customer acquisition tools and fan engagement solutions.
In August, Genius Sports announced that it had agreed to a deal with DraftKings providing official data and live video feeds from over 170,000 events per year in conjunction with the sportsbook.
In April, Genius Sports was named the exclusive provider of NFL stats and sports betting data. The company has also agreed on a merger with dMY Technology Group worth $1.5 billion.
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