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Most Profitable Betting Markets in US Sports

There is no such thing as a safe bet or a guaranteed winner, but on this page we will take a look at the betting markets that prove most fruitful for sports bettors. Browse through the best betting markets for each sport and check out the best betting sites for placing those bets

Been sports betting but not really making any profits? Some sporting markets are just more profitable than others and bettors need to have an insight into where their money is best spent. To do this, weā€™ll be running through theĀ most profitable sportsĀ and the bestĀ type of betĀ to place for each of them.

The good news is online sportsbooks offer a wide range of sports betting markets. Whether you are a fan of the NFL, horse racing, tennis betting or prefer more niche options, there is plenty to go at. If you have a decent knowledge of a particular sport, you can develop betting strategies to ensure you make some decent profits over a long-term period.

Youā€™ll have similar betting options with most team sports, usually moneylines, spreads, totals, props, and parlays. There will be sportsbooks that offer advanced options from these sports bets, such as same-game parlays, if you want to take things up a notch. Each of them offers benefits in different sporting markets and weā€™ll be discussing these in detail to help you overcome the odds.

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Bet $5, Get $200 In Bonus Bets
  • Accepts deposits as low as $5
  • Hefty welcome and referral bonuses
  • Available in 22 US States
Gambling problem? Call 1-800-GAMBLER. Call (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369)(NY). Call 1-800-522-4700 (NH), 888-789-7777/visit ccpg.org (CT), or visit www.1800gambler.net (WV). Offer for new customers 21+ (18+ KY/NH/WY), present in AZ, CO, CT, IL, IN, IA, KS, KY, LA (select parishes), MA, MD, ME, MI, NJ, NJ, NY, OH, PA, TN, VA, VT, WV, WY only. Void in ONT/OR/NH. Eligibility restrictions apply. See terms at sportsbook.draftkings.com/promos.
Promocode: GAMBLEUSA
1445 ratings
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Up To $1,500 First Bet Offer
  • Superb range of sports
  • Enticing rewards program
  • Extensive catalogs of betting markets
Gambling problem? Call 1-800-GAMBLER (available in the US). Call 877-8-HOPENY or text HOPENY (467369) (NY). Call 1-800-327-5050 (MA). 21+ only. Please gamble responsibly. Call 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800- 981-0023 (PR). First bet offer for new customers only. Subject to eligibility requirements. Bonus bets are non-withdrawable. In partnership with Kansas Crossing Casino and Hotel. See BetMGM.com for terms. US $1500 promotional offer not available in New York, Nevada, North Carolina, Ontario, or Puerto Rico.
1148 ratings
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Bet $5, Get $150 In Bonus Bets
  • Massive Choice of Sports
  • Daily Odds Boosts
  • Convenient Banking
Gambling Problem? Call 1-800-GAMBLER. Hope is here. Gamblinghelplinema.org or call (800)-327-5050 for 24/7 support (MA). Call 1-877-8HOPE-NY or Text HOPENY (467369) (NY). 21+ and present in AZ, CO, CT, IA, IL, IN, KS, KY, LA (permitted parishes only), MA, MD, MI, NC, NJ, NY, OH, PA, TN, VA, VT, WV, or WY.
Promocode: GUSA1000
1265 ratings
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$1,000 First Bet on Caesars
  • Great Mobile App
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  • Range Of Bet Types
21+. New users only. Offer valid and must be physically present in AZ, CO, IA, IL, IN, KS, KY, LA, MA, MD, ME, MI, NC, NJ, NY, OH, PA, TN, VA, WV, IL, MD, NJ, OH, PA, TN, VA, WV, WY. 1-877-8-HOPENY (467369) or Text HOPENY (467369). Call 1-800-GAMBLER.
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Bet $5, Get $150 In Bonus Bets
  • Great Welcome Bonus
  • 20+ Sports to bet on
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Gambling problem? Call 1-800-BETS-OFF (IA), 1-800-GAMBLER (AZ/CO/IN/LA/NC/NJ/OH/PA/VA) 21), (KY) 18+. New Customer Offer Bet $5 and Get $150 in Bonus Bets at bet365. Deposit required. Bonus Bets winnings are added to Bonus Bets balance. Bonus Bet wager excluded from returns. T&Cs, time limits and exclusions apply.

Best Football Betting Markets: Totals and Spreads

Itā€™s theĀ most popular betting market in the USĀ and also one of the most profitable in the betting world. If youā€™re looking to bet on a football match, you will have a wide variety of options available, from moneylines to futures and everything in between. To actuallyĀ beĀ profitable, youā€™ll have to become familiar withĀ totalĀ andĀ spread bets.

TheĀ football bettingĀ world is one of the most competitive and youā€™ll have your hands full trying to bet on options like moneylines and futures. With football, Superbowl specifically, being one of theĀ most-watched sporting events in the world, youā€™ll find no shortage of bookmakers offering football betiing. What makesĀ spreadsĀ one of the most popular betting markets for football is that itĀ narrows the margin between the competition. Letā€™s say youā€™re interested in the Colts vs the Cowboys. As you can see from the image below, a moneyline bet on the Cowboys would only haveĀ odds of -190.

NFL Games Betting

A $100 bet would only payout $152.63, but if you spent that $100 on Cowboys -4, youā€™d be paid out $190.91 and the only difference would be that the Cowboys would have to win by more than 4 points.

If youā€™d rather not risk the extra points, you can instead bet on theĀ total points in the match. This is advertised in the third column of the above image. Letā€™s say you think itā€™ll be a low-scoring match, betting on both teamsā€™ total to be under 48 would have odds of -110. Again, youā€™d be winning $190.91 instead of the standard $152.63 youā€™d make by betting on the favorite.

Best Basketball Betting Markets: Totals and Spreads

Another fan favorite isĀ basketball betting. There are hundreds of scheduled matches throughout the season in leagues all over the world. The idea of betting on basketball is quite similar to a football match as youā€™ll have two teams each hopefully scoring quite a few points. Unfortunately, this does make moneylines,Ā parlays, and props difficult for bettors who havenā€™t actively been following the sport. For this reason, we recommendĀ totals and spreads to get started.

By betting on theĀ totals, you canĀ bet on any scheduled line. Simply check some previous results and head-to-head matchups to get an idea of the score range. You should have an insight into the number of points that will be scored by the teams at the end of the match. This cuts out the need to research individual players and their potential performance against the opposition. Take a look at an example of the betting options below.

NBA Games Betting

As you can see, the odds on the total bets are more balanced than the straight moneyline option.

If youā€™ve had some time to watch a few games, you can then move on toĀ spreads. This will either add or remove some points from a team to even the odds. Letā€™s say you take the Celtics with -2.5 against the 76ers at -110. If they score a total of 118 against the 76ers 112, youā€™d have to minus the 2.5, which is 115.5. Theyā€™d still outscore the opposition and youā€™d have won the bet.

The more familiar you are with the sport, the more you can begin to switch up your bets and look to newĀ NBA betting strategiesĀ and other markets.

Best Motorsport Betting Markets: Futures and Props

MotorsportsĀ have become one of the largest markets on the scene today. It includes the likes ofĀ NASCAR, IndyCar, Moto GP,Ā Formula 1, and worldwide rallies. There are options to bet on a team with some of these options but it mostly comes down to the specific driver. To make it a profitable market, we recommend playingĀ futureĀ andĀ prop bets.

Since motorsport results are mainly determined by the driver and specific manufacturer car, we donā€™t recommend this market for bettors who have only just begun to follow.

If you are familiar with the drivers, manufacturers, and courses then you can look to get started with aĀ prop bet. This will only require you to predict a specific outcome, such as a Group Winner bet shown below with DraftKings. This gives you a very specific choice instead of betting on the entire race winner.

Motorsport Games Betting

If youā€™ve won a few props and are looking to move up to more rewardingĀ betting odds, you might want to consider placing aĀ futures bet. Itā€™s theĀ most common betting optionĀ within the motorsports market as youā€™ll be putting your money down on one driver against all the rest. There is also an option of placing a series/championship futures bet which would award the highest payout of any single bet placed.

Best MLB Betting Markets: Moneylines and Totals

Next up we haveĀ Major League Baseball betting. If youā€™re a sports fanatic like we are, youā€™ve hopefully seen Moneyball and realized just how much of an influence statistics has on the game. This data is not only useful to coaches, but sports bettors can also complete their own analysis to make it one of the most profitable betting markets.

To do this, youā€™ll need to either keep track of the results and plays, or you can use the onlineĀ FanGraphs service. Either way, the statistical analysis will give you the best opportunity to place bothĀ moneylineĀ and total bets.

The reason weā€™re excluding spreads here is that baseball is a low-scoring sport, 2.5 points in a basketball match may not be much but when you bet on a baseball spread or a run line,Ā youā€™ll have to bet upwards of half a run either way.

MLB Games Betting

Instead of risking a -1.5, weā€™d suggest first trying your luck with aĀ straightforward moneylineĀ bet. The MLB does have some dominant teams so youā€™ll find that some odds are quite far apart, like the Mets vs Reds game shown above. A large gap in the odds indicates a clear favorite with a smaller payout if you bet on them. Try your luck with something along the line of the Padres vs the Twins. It has the same odds as the Mets and Reds run lineĀ without the risk of the 1.5 runs.

After youā€™ve made a few successful bets, you can start analyzing matchups to place someĀ total bets. By researching teams and their performance, scorelines become a little more predictable. The low-scoring nature of the game also makes it quite likely for total bets to be profitable. You wonā€™t have to rely on a fewĀ touchdowns in the last quarter,Ā itā€™s more likely that youā€™ll be one or two runs over or under.

Betting on the MLB is a numbers game. There are 30 teams that play 162 games, which means lots of opportunities for bettors. Additionally, summer is a slow time for betting sites, so there is more chance of you catching a sportsbook asleep at the wheel because they arenā€™t as sharp with their odds and pricing as they otherwise would be. Aside from that, the sheer number of stats and analysis on the NBA makes it more simple to find certain wagers that suit you.

Best NHL Betting Markets: Pucklines and Props

Finally, we haveĀ the NHL, another one of the profitable betting markets which also offers customers some unique betting options. The league is incredibly competitive so you will struggle to consistently predict totals and moneylines. We recommend becoming familiar with the hockey equivalent of spreads; puck lines.

With match outcomes being so unpredictable, we like toĀ narrow down the oddsĀ of our bet with theĀ puck line optionĀ available at most of the leading sportsbooks. Youā€™ll have a similar range to baseball with each time likely receiving/losing 1.5 pucks. The reason we suggest this is because of just how competitive the league is. Letā€™s say you want to bet on the Hurricanes to beat the Devils, a standard moneyline only has odds of -130. If you bet on the Hurricanes with -1.5, those odds skyrocket to +200. Not too bad considering the latest results.

Another exciting betting option that the NHL has isĀ props. Itā€™s basically a bet on a very specific event during the game. One thatā€™s always available is a team to win with a shutout. You guessed it, that means that the opposition canā€™t score. It might seem crazy to bet on this but if youĀ follow the teams and the news, you might find that some key players havenā€™t been included and this could be an indicator of a goalless game. These props haveĀ ridiculous payoutsĀ so always keep the idea in mind while youā€™re following the season.

NHL Games Betting

Prop bets are always changing so always check your preferred betting platform to see if thereā€™s anything specific youā€™re willing to bet on.

2005 ratings
Review
Bet $5, Get $200 In Bonus Bets
  • Accepts deposits as low as $5
  • Hefty welcome and referral bonuses
  • Available in 22 US States
Gambling problem? Call 1-800-GAMBLER. Call (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369)(NY). Call 1-800-522-4700 (NH), 888-789-7777/visit ccpg.org (CT), or visit www.1800gambler.net (WV). Offer for new customers 21+ (18+ KY/NH/WY), present in AZ, CO, CT, IL, IN, IA, KS, KY, LA (select parishes), MA, MD, ME, MI, NJ, NJ, NY, OH, PA, TN, VA, VT, WV, WY only. Void in ONT/OR/NH. Eligibility restrictions apply. See terms at sportsbook.draftkings.com/promos.
Promocode: GAMBLEUSA
1445 ratings
Review
Up To $1,500 First Bet Offer
  • Superb range of sports
  • Enticing rewards program
  • Extensive catalogs of betting markets
Gambling problem? Call 1-800-GAMBLER (available in the US). Call 877-8-HOPENY or text HOPENY (467369) (NY). Call 1-800-327-5050 (MA). 21+ only. Please gamble responsibly. Call 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800- 981-0023 (PR). First bet offer for new customers only. Subject to eligibility requirements. Bonus bets are non-withdrawable. In partnership with Kansas Crossing Casino and Hotel. See BetMGM.com for terms. US $1500 promotional offer not available in New York, Nevada, North Carolina, Ontario, or Puerto Rico.
1148 ratings
Review
Bet $5, Get $150 In Bonus Bets
  • Massive Choice of Sports
  • Daily Odds Boosts
  • Convenient Banking
Gambling Problem? Call 1-800-GAMBLER. Hope is here. Gamblinghelplinema.org or call (800)-327-5050 for 24/7 support (MA). Call 1-877-8HOPE-NY or Text HOPENY (467369) (NY). 21+ and present in AZ, CO, CT, IA, IL, IN, KS, KY, LA (permitted parishes only), MA, MD, MI, NC, NJ, NY, OH, PA, TN, VA, VT, WV, or WY.
Promocode: GUSA1000
1265 ratings
Review
$1,000 First Bet on Caesars
  • Great Mobile App
  • Brilliant Welcome Bonus
  • Range Of Bet Types
21+. New users only. Offer valid and must be physically present in AZ, CO, IA, IL, IN, KS, KY, LA, MA, MD, ME, MI, NC, NJ, NY, OH, PA, TN, VA, WV, IL, MD, NJ, OH, PA, TN, VA, WV, WY. 1-877-8-HOPENY (467369) or Text HOPENY (467369). Call 1-800-GAMBLER.
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Bet $5, Get $150 In Bonus Bets
  • Great Welcome Bonus
  • 20+ Sports to bet on
  • Been operating since 2000
Gambling problem? Call 1-800-BETS-OFF (IA), 1-800-GAMBLER (AZ/CO/IN/LA/NC/NJ/OH/PA/VA) 21), (KY) 18+. New Customer Offer Bet $5 and Get $150 in Bonus Bets at bet365. Deposit required. Bonus Bets winnings are added to Bonus Bets balance. Bonus Bet wager excluded from returns. T&Cs, time limits and exclusions apply.

Sports & Markets at Legal Betting Sites in the US

To bet on the most profitable markets youā€™re going to need to sign up with one of theĀ best sportsbooks in the US. Browse through some of our top-rated platforms to find which covers the best betting options for each market. This will ensure that you are able to make the bet when the perfect opportunity arises.

Moneylines, Futures, Props, Spreads, Totals, Parlays,Ā Same Game Parlays, Over/Under, and a number of other markets are usually supported. These can also vary within each sport, since NFL, NBA, NHL, MLB, and F1 betting are just five of the 20+ sports offered to bet on. Browse any of the listed sportsbooks and youā€™ll find any of the following sports with numerous leagues for each to bet on:

No matter the sport, you need to make sure that you are signing up with aĀ sportsbook that legally offers its platformĀ in theĀ state youā€™re inĀ and that they have the necessary licensing.

What is the Easiest Market to Bet on and Win?

As you can see from the above, there are plenty of profitable sports and betting options to choose from. Which of them is the easiest depends a lot on what you know and how you bet. If youā€™re simplyĀ looking to place winning bets, you will need to do your research and look into options like the MLB orĀ UFC betting landscape. By analyzing matchups in these leagues, itā€™s slightly easier to predict than others but then of course the payout will be lower.

If youā€™re looking for anĀ easy way to make money betting on sports, youā€™re going to have to find your successful betting strategy and this differs for all bettors. We always recommend thoroughly researching any of the betting markets youā€™re interested in placing bets on, maybe even look for some betting exchanges. Eventually, youā€™ll find that it becomes easier to predict outcomes more often.

FAQs

What is the safest market in betting?

Every sports market will have its own odds but some of them are 'safer' than others. For example, a popular European soccer league, the Bundesliga, is considered one of the most predictable leagues in the sporting world. You should be able to safely bet on the outcomes of matchups but the rewards won't be great considering the predictable odds. That being said, there is always a possibility of an upset and no market is completely safe.

What is the easiest bet on football?

A moneyline is the easiest football bet to win since you'll only be betting on the match winner. There is so much information available on football matchups that you'll have a decent opportunity to make the right bet but anything can happen on the day!

What is the easiest market to win in betting?

This comes down to your personal preference. Most bettors find the UFC to be an easy market as some fighters are far stronger than their scheduled opponents. Baseball is also a classic option for bettors who have the time to take an in-depth look at the matchups and statistics.

What is the most successful betting market?

The most successful market in the US would have to be football. It attracts the most customers and has the highest revenue. It does take a lot of knowledge of the players and the teams to be able to correctly predict outcomes. In terms of customer success, sporting markets are quite similar as the bookmaker sets odds based on the predictability of matches.