Hard Rock to launch new betting app in Arizona
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Hard Rock Sportsbook App Coming to Arizona
The Arizona sports betting market has thrived since it launched. Legal sports betting began in the Grand Canyon State on the same day as the NFL season kickoff, meaning some major betting handles have already been recorded. In a shortened September, Arizona saw $291.2 million in betting handle. The state has seen over $1 billion in a handle so far in a short period of time, which is impressive. Now, another platform will be joining the likes of DraftKings sportsbook app, FanDuel, BetRivers, and BetMGM with the possible launch of Hard Rock Arizona.
Hard Rock Arizona App Coming Soon
If you are looking for a new sportsbook in Arizona, keep your eyes peeled for the launch of the Hard Rock sportsbook. According to reports, Hard Rock Digital has signed a deal with the Navajo Nation Gaming Enterprise, giving Hard Rock market access in Arizona.
The app is already operating in New Jersey and Iowa, two significant gaming markets. The Navajo Nation Gaming Enterprise (NNGE) is already active in Arizona, with five total gaming and hospitality locations across Arizona as well as New Mexico.
Arizona Sports Betting Market Overview
Considering the Arizona sports betting market has already achieved some success, Hard Rock Sportsbook should be able to get some customers on board instantly. Arizona’s big November handle was seventh in the United States, and four more sportsbooks have entered the thriving market in the past couple of months.
However, Hard Rock Arizona will face plenty of competition once it launches. Online sports betting is massive in Arizona, with 98.4% of all bets placed online or via a mobile betting app. FanDuel Arizona and DraftKings Arizona are the two most prominent in the market, combining for a 57.2% stake in the industry. Other big names in the sports betting world have entered Arizona, such as BetMGM sportsbook, Barstool sportsbook, Caesars sportsbook, and more.
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