Indiana Pacers Team Up with PointsBet
The Indiana Pacers & PointsBet have inked a multi-year sports betting deal
Australian based sportsbook operator PointsBet is making headway in their attempts to expand across the gaming market in the United States. The company has announced that it has teamed up with the Indiana Pacers, which sees them become an official partner of the NBA team. This news comes after PointsBet launched its Indiana mobile sports betting app earlier this year.
PointsBet Set to get Massive Exposure
As part of this agreement, PointsBet will be permitted to advertise their brand on the sidelines between the benches and the baseline, which is an area referred to as ‘the apron.’ It is a fantastic opportunity for the operator, as no sportsbook has previously been allowed to have any branding in that area on the court. As well as having branding in the apron, PointsBet has the option of placing signs all over the arena, which is Bankers Life Fieldhouse in Indianapolis.
Rick Fuson, the president and COO of Pacers Sports & Entertainment, believes this is great news for both companies. He stated that it is an exciting development, and he is looking forward to welcoming them “in as a very visible brand at the Fieldhouse and through our various channels.”
PointsBet has been ramping up its expansion plans in the iGaming market across the United States recently. Indiana is just one state they have taken an interest in. Last year, the sportsbook operator stated they aim to raise $84 million in capital to support their efforts to expand in the U.S. sports betting market.
According to the press release, players who sign up for a PointsBet sportsbook account in Indiana can enter the code “PACERS,” which gives them access to $100 in free bets when they deposit and bet at least $20. PointsBet USA CEO Johnny Aitken believes the potential in Indiana is enormous for the company. He stressed that “Indiana represents a massive opportunity for PointsBet” and confirmed they would take a “heavily localized approach” to give Indiana residents the best possible experience.
Sports betting has been legal in Indiana since Gov. Eric Holcomb signed it into law in May 2019. This was the signal for many sportsbooks to launch retail or mobile sports betting operations in the state. PointsBet partnered with Hollywood Casino in Lawrenceburg to launch their sportsbook.
PointsBet entered the U.S. betting market at the start of 2019 and is rapidly expanding its operations across the country. Based in Australia, the operator has developed one of the best sportsbook apps (available on iOS and Android) and provides fantastic content for its customers.
PointsBet is known for its unique way of placing a bet, called ‘PointsBetting,’ and has also launched numerous industry firsts. Players can place wagers on all of the major U.S. sports, including football, basketball, baseball, and ice hockey. They have signed up several agreements across the US including being involved with the Detroit Tigers, and gaming partner of the XFL.
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