Kindred Group To Expand Footprint with Ohio & Illinois
Unibet Gain Ohio & Illinois market access through Kindred group deal
Sports betting operator Unibet and parent company Kindred Group have further expanded their US footprint, after revealing this week that they have gained entry into the Ohio and Illinois markets. Kindred Group and Unibet have agreed on a deal with Penn National Gaming, which will see them run and operate online sports betting and online casinos in both states once regulatory approval has been given. Currently, retail and online sports betting is legal in Illinois with hopes it could be advanced in Ohio this Fall.
The partnership allows Kindred and Unibet to try and gain licenses in Illinois, through Argosy Casino Alton, and in Ohio through Hollywood Casino. The deal is ten years in length.
Manuel Stan, senior vice president of Kindred US, mentioned that establishing their brand in two key states such as Illinois and Ohio is ‘exciting.’ He believes the US will become the “largest gambling market in the world” and that adding Illinois and Ohio to the states where they already have a presence, New Jersey, Pennsylvania, Iowa, and Indiana, shows their commitment to establishing the Unibet brand in the US market.
Illinois Market Gaining Momentum
It can be considered perfect timing for Unibet to enter the Illinois market, which is expected to be one of the most buoyant in the US. Many industry analysts point out that Chicago is the third-largest city in the country. Coupled with passionate sports fans and in-person registration currently suspended, now is a great time to get involved.
Other sports operators such as DraftKings, FanDuel, and BetRivers are already live in Illinois. FanDuel was the most recent company to enter the market, doing so through an agreement with Boyd Gaming and Par-A-Dice Casino in East Peoria.
Ohio still has some way to go before legal sports betting is official. HB 194 got approval in the House on May 28, and the senate will look at a sports betting bill this Fall. The Senate bill, SB 111, has noticeable differences compared to the House bill, such as another agency overseeing sports betting.
Unibet up and Running in Indiana
The kindred group has been keen to stress that they want to continue expanding and investing in its operations across the US. The company has chosen to use the Pala Interactive online gaming platform and has also agreed to a deal with sports betting provider Kambi to integrate its online offering.
Unibet was cleared by the Indiana Gaming Commission to offer mobile betting on July 30. The company struck an agreement with the Horseshoe Hammond Casino to launch its mobile betting platform in the Hoosier State. Earlier this year, the Kindred Group announced a partnership with Caesars Entertainment, which would give Unibet access to the sports betting markets in Indiana and Iowa. In the Hawkeye State, Unibet reached an agreement with Harrah’s Council Bluffs.
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