LPGA agrees partnership with IMG Arena
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LPGA & IMG Enter Partnership, Signaling Sports Betting Plans
Some years ago, the idea of professional sports teams and entire professional leagues partnering up with popular sportsbooks such as FanDuel and DraftKings would have been fanciful. However, that is now becoming the norm as another organization looks like it is getting more involved in the world of sports betting. The LPGA Tour has made a new agreement that, although not with a sportsbook, has deeper foundations in wagering and signals the growing popularity of golf betting.
LPGA Tour Signs Deal with IMG Arena
The LPGA has just announced some news that will please golf bettors. Golf Digest has reported that the organization has reached an agreement with IMG Arena, revealing deeper plans for sports wagering.
The company, based in London, is a sports betting service that will aim to support the LPGA in several ways. The two most prominent aspects of the deal will see IMG Arena provide live streaming distribution rights for LPGA events in addition to supplying sports wagering data for the organization.
More Leagues Getting Involved in Betting
The fact that the LPGA Tour has partnered up with both IMG and BetMGM Sportsbook in 2021 signals what the majority of sportsbooks are bracing for: more bets and larger bets. It would seem that professional leagues have taken a look at the betting landscape and want a piece of the action. The most notable league to get involved with sports wagering is the NFL, which now has several wagering partners after many years of separating itself from the topic. These partners include WynnBET, BetMGM, PointsBet, and FOX Bet.
This is just the start of things to come. The NBA has agreed to deals with arguably the two biggest sportsbooks out there, FanDuel and DraftKings. In May, the WNBA also teamed up with PointsBet as the league’s leading sports wagering operator. Additionally, DraftKings announced a major deal with the NHL to make the company the leading sportsbook, iGaming partner, and DFS platform of the league. With the LPGA making their move, there has never been a better time to be a sports bettor.
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