MGM Resorts International inks deal with AGS
MGM Resorts has struck a deal with slot developer AGS
Major online gaming operators in the United States are announcing new long-term partnerships with large companies to offer their players the best quality content. This trend has continued with news of a new collaboration between MGM Resorts International and AGS, a Las Vegas-based slots developer. As part of the agreement, all of the casino brands MGM operates in all states will be covered. The AGS platform will be implemented within Borgata Online, BetMGM Casino, and partypoker brands (PartyCaisno), and games will be launched soon.
New Deal Announced
Matt Sunderland, Vice President of Gaming for BetMGM, stated he is “thrilled” to be able to add games from AGS to their online casino platform and believes they will be a big hit with their players. AGS began life as a physical manufacturer of games and primarily focused on US Class II tribal casinos. The company then expanded and broadened its horizons by offering online casino gaming content. AGS currently has a gaming portfolio consisting of over 100 slot games.
The New Jersey online casino industry already has several sites that offer AGS games that are popular among players. The MGM online casino will be using titles such as Olympus Strikes as part of their online slots library.
AGS Move Online
AGS has made a long-awaited move into the online sector. The need for the move increased this year due to Coronavirus, which has placed a considerable strain on land-based gaming as venues have closed around the country. Consequently, AGS has also suffered as the manufacturer doe to low player traffic numbers.
Class II venues are smaller than the big-name casinos. Due to the requirement for safe physical distancing, it makes it harder for them to re-open safely. Gaming stocks for a selection of companies have shown signs of recovery over the last month, but AGS has struggled and now has a lower trade value.
To reverse the trend, the company has decided to expand its online business. AGS already had content in place at sites in New Jersey at the beginning of this year, and by the time May rolled around, they had signed new deals with the Kindred Group and Rush Street Interactive. This gave AGS a pathway into the Pennsylvania Online Casino market. AGS can now boast some notable brands as its clients such as Parx, Caesars, Unibet Casino, and the Golden Nugget.
BetMGM is expanding into the Pennsylvania sports betting market, as well as launching online sports betting in Michigan. The brand is continuing with its plan to launch games in each US state where the option is legalized.
In Pennsylvania, BetMGM is seen as a qualified gaming entity. Parent company MGM Resorts does not own a casino in the Keystone State. However, the Golden Nugget claimed two licenses that were left for operators. The expectation is that BetMGM will receive approval to launch its online gaming platform before the end of the year.
The gaming industry could launch as soon as November in Michigan, and BetMGM could be among the first operators to have an online site live in the state.
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