Michigan State signs multi-year deal with Caesars sportsbook
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Michigan State Agrees to Multi-Year Partnership with Caesars Sportsbook
Caesars Entertainment and Michigan State University have agreed to a deal that will see Caesars Sportsbook become the official sports betting and iGaming partner of Spartan athletics.
Under the terms of the multi-year agreement, Caesars will get “TV-visible signage” at football, basketball, and hockey games. As well as other priorities, Caesars, based in Nevada, will also receive naming rights to a new seating area inside the stadium, which is set to debut at some point during the 2022 season.
The Big 10 university is located in East Lansing, approximately 90 miles west of Detroit. Co-president of Caesars Digital, Eric Hession, said that Michigan State “has a proud tradition of excellence.” Hession added that signing a partnership with an internationally recognized brand in college athletics is “a great opportunity for us.”
According to a Caesars news release, the agreement is facilitated by the university’s third-party media rights holder, Playfly Sports.
Scholarships Included in New Deal
As part of the agreement, Caesars Sportsbook will offer student scholarships and fund responsible gaming education for athletes at the school. Caesars also will offer professional development opportunities to students who attend the university and are looking for a career in sports professions.
Alan Haller, Michigan State’s vice president, and director of athletics, said they are excited about the opportunity and recognize the “importance of Caesars’ commitment to responsible sports gaming education” for the students and the community as a whole.
College Teams Sign Deals with Gaming Companies
The deal between Caesars and Michigan State is part of a growing trend pairing professional and collegiate athletic teams with sports wagering companies.
In the fall, Caesars revealed they had signed another collegiate partnership with Louisiana State University, an SEC team in Baton Rouge. Last year, the University of Colorado partnered with PointsBet. Additionally, the University of Nevada, Reno, and UNLV formed partnerships two years ago with William Hill, a betting company now owned by Caesars.
Eligible MSU sports fans can download the Caesars app for access to betting options, promotional offers specific to MSU athletics, and other betting opportunities. As part of Caesar’s renowned loyalty scheme, Caesar’s Rewards, MSU sports bettors will have access to exclusive VIP experiences not otherwise available.
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