NetEnt to expand into the US market after Tipico deal
Swedish online casino game developer NetEnt has further strengthened its position in the online gambling market after securing a deal with Tipico
The German-based sportsbook operator will help NetEnt expand its business in the USA and especially the regulated market in New Jersey. The agreement will see NetEnt games launch at Tipico from day one and will be available to all of the bookie’s players.
One of the giants in the online gambling industry, the latest move will expand NetEnt’s reach even more. The Swedish juggernaut has developed hundreds of games so far, most of them being slots. Games such as Starburst and Divine Fortune have been among the leading slots in the industry for around a decade, and now they’re available at one of the fastest-growing sportsbooks in the USA as well.
The partnership with Tipico didn’t happen by chance. NetEnt’s operational plan has always pointed toward expansion to regulated markets. Since the US market is rapidly growing into one of the biggest online gambling markets, the agreement with Tipico was a no-brainer.
Adrian Vella, managing director of Tipico’s US business, says that the company couldn’t be more excited about the new partnership. “It will allow us to kick-off our expansion to the USA,” he said. In the beginning, only a selected number of games will be available to Tipico’s players. Progressive jackpot slots such as Divine Fortune are among them. NetEnt’s promotional tools such as free spins will also be made available.
New NetEnt games will be added to Tipico by the end of 2020. Brian Kraft from NetEnt America said that the Swedish giant shares Tipico’s excitement about the agreement. The move will surely see Tipico grow its business in the US, but it is also important for NetEnt’s expansion.
During this year’s second quarter, NetEnt released a total of 19 games. At the same time, the company added new jurisdictions to its legal portfolio in Colombia, Switzerland, and Croatia. NetEnt has been going for the US market for a long time and has finally managed to secure a strong position.
Further US Markets Targeted
The Tipico agreement is the first step in NetEnt’s planned expansion to the US market. The company has pinpointed West Virginia and Michigan as the next access points. As more and more US states vote for online casino legislation, NetEnt will be there to expand to new markets.
With a proven track record and some of the industry’s best slots and casino games, Tipico’s customers will surely love what the Swedish giant has to offer. Blessed with amazing graphics and high-paying features, NetEnt’s games have always been among the best in the business. Latest releases such as Cash Noire perfectly blend mystery with slot thrills, creating a unique experience like no other.
Now available to Tipico players, you can look forward to a slew of excellent NetEnt titles.
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