NFL opening weekend sets new record for sports betting
There was a record number of online wagers recorded on the opening weekend of the new NFL season.
As more states continue to legalize sports betting and operators seeking new markets, the gambling industry has expanded. According to data from GeoComply Solutions, the number of wagers placed over the last 12 months has doubled. The emergence of new and innovative online sportsbooks and the effect of recent legislation was clear to see in the first regular-season weekend of the NFL.
Across 18 states and the District of Columbia, data shows there were 58.2 million geolocation transactions from Thursday to Sunday. This was a 126% increase from the same period of the 2020 NFL season when GeoComply reported 25.8 million transactions.
Lindsay Slader, Managing Director of Gaming for GeoComply, said that they have been preparing for the new NFL season before the last one ended. Slader said they expected high volumes, but “what we have seen has surprised us nonetheless.” Slader stated that the level of demand in new markets, like Arizona, shows that they have been waiting a long time “for the option to place a sports bet legally.”
Slader added that the data “tells a remarkable story about the growth of the industry” in a short period of time. Slader was also keen to praise clients and state regulators, who have worked tirelessly to ensure everything was up and running in time for the start of the new NFL season.
Illinois (4.8 million), Arizona (6.1 million), Michigan (7.5 million), Pennsylvania (11.5 million), and New Jersey (12.5 million) were the five states that posted the highest volume of betting activity during the NFL opening weekend.
Arizona is the latest state to join the online sports betting world. The 6.1 million geolocation transactions recorded in the Grand Canyon state are from more than 271,000 new accounts. Slader said that this confirmed there was pent-up demand for sports betting in the western part of the U.S. Sadler was shocked at the volume recorded over the opening weekend, saying, “we haven’t seen anything quite like it.”
GeoComply will release its data throughout 2021-2022 to raise discussions about the overall US sports betting industry. They are the go-to company for geolocation in sportsbooks.
The rise was Predicted by AGA
Two days before the Super Bowl champion Tampa Bay Buccaneers defeated the Dallas Cowboys to kick off the new season, the American Gaming Association (AGA) predicted this season would bring the most NFL betting activity to date. A study conducted by the AGA forecasted that 45.2 million Americans (18%) were planning to bet on the NFL. Additionally, the study revealed 36% more Americans would place a bet on any games over this season.
Currently, bettors in the US can place a sports bet in 26 states and Washington DC. Five additional states are expected to legalize sports betting by the end of the season.
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