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NJ Winning Battle For US Sports Betting Supremacy

Pittsburgh in Pennsylvania

New Jersey is winning the battle with Nevada for the US sports betting crown, according to August figures released by both states.

New Jersey’s $293.6 million in total handle eclipsed Nevada’s $287.8 million for the month, which was the third time in the last four months that bettors have put more money down in the Garden State than in the Silver State.

A silver lining for Nevada books

Nevada bookmakers still had a good result for the month, turning that handle into a win of $18.7 million, which represented a significant increase from last August ($12.6 million).

College football betting led the way in the Silver State, with total handle relating to football in August coming in at just over $72 million – a huge leap from the almost $39 million in August 2018.

So this year’s NFL season, which began in September, could help Nevada keep tabs on New Jersey in the coming months, but whether it can wrest back No.1 spot is another matter.

New Jersey lawmakers set gold standard

One reason being that New Jersey has almost four times as many people living within its borders.

Its close proximity to New York, where only retail betting is allowed at upstate casinos, also gives it a potentially bigger betting pool to hand, for all that Las Vegas is still a popular vacation destination.

But it’s real advantage is how comparatively easy it is to wager online and via regulated NJ mobile apps and, unlike in Nevada, bettors don’t first have to register in a land-based casino.

Such a framework can be considered a gold standard for other states moving towards legalization and the results are evident, with the NJ sports betting market now the largest in the U.S. and still growing.

Unibet became the fourth online sportsbook to launch in September, following on from on bet365, FOX Bet and theScore, to take the total number in the state to 17.

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PA making up ground – fast

But New Jersey’s reign at the top might not last too long into 2020, with Pennsylvania gambling already skimming off some of its neighbors betting action and threatening to post record handle/revenue figures of its own.

After just four months of mobile operations and from just a small handful of operators, sports betting handle in the Keystone State topped $100 million ($109 million to be exact, 75% of which was generated online) for the time time in August.

Given that clear appetite for betting and as one of the most populous US states, it shouldn’t surprise anyone if PA is the eventual winner of the battle for US sports betting supremacy.

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