PointsBet signs up as WNBA Sports Betting Partner
PointsBet has signed a new deal with the WBNA to become an authorized gaming operator.
Although only one week into its regular season, the WBNA has already made moves in the gambling world. The league has announced a new betting partner. PointsBet revealed a new agreement with the WBNA, which sees the betting platform become an authorized gaming operator. This marks PointsBet’s first deal with a women’s professional sports league. The partnership will go into effect instantly, according to a press release.
The WBNA is currently in the midst of its 25th season, and last weekend the league’s 2020 champion Seattle Storm defeated the Dallas Wings in overtime.
Johnny Aitken, chief executive officer of PointsBet USA, said the company is “thrilled” to be joining forces with the WBNA. He added that they would be bringing the “world-class PointsBet experience” to a digital audience he described as one of the most engaged “on earth.” Aitken was keen to stress that the WBNA has done a “phenomenal job with growing fan engagement” and that PointsBet is excited to become a significant “piece of that puzzle moving forward.”
Going into detail about what PointsBet can offer, Aitken said that as PointsBet owns and operate their technology from end to end, they can “innovate our product and personalize our offerings according to fan interest.” He stated that WBNA supporters would benefit from this competitive advantage, as well as the market-leading app.
PointsBet has launched its platform in some of the most significant legal sports betting states. These include New Jersey, Iowa, Michigan, Colorado, Indiana, and Illinois. Additionally, in February, the Australian-based company announced it had signed a deal with the NHL making the PointsBet an “Official Sports Betting Partner.” As part of the deal, the NHL received some equity in the company. Last year, PointsBet added a television station to its list of partners, striking a deal to become the official sports betting partner of NBC Sports.
WBNA Brand to get more Exposure
PointsBet has confirmed that the WBNA will be integrated into their betting platforms and get WNBA sponsorship and brand opportunities.
Cathy Engelbert, WNBA Commissioner, said that innovating at the WBNA and improving the fan experience begins with “recognizing how our fans want to interact with the players, teams, and the league.” She said that PointsBet would “enhance a second screen experience that digitally engaged fans are looking for.” Engelbert said they are excited to work with PointsBet and look forward to seeing what “innovative ideas they will bring to our game.”
The WBNA was established in 1996 by the NBA. Sports betting operators such as BetMGM and FanDUel have had partnerships with the league in the past. MGM Resorts previously owned the Las Vegas Aces before selling the team to Mark Davies, who owns the Las Vegas Raiders, earlier this year.
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