Rush Street Announces Partnership with Ainsworth
Rush Street Interactive has agreed to a deal with Ainsworth to provide new NJ Slot games
Rush Street Interactive has this week revealed they have come to an agreement with Ainsworth Game Technology Limited to bring the gaming company’s slot games to Rush Street’s online casino site in New Jersey, PlaySugarHouse.com. Players who register for an account at the SugarHouse Casino in the Garden State will have access to numerous popular titles provided by Ainsworth, such as Action Dragon, Amazon Gold, Sweet Chili, and Viking Reign.
In addition, Ainsworth, based in Australia, will be continuously adding new slot games for New Jersey players on the PlaySugarHouse.com platform, so there is a constant variety of games to keep customers engaged and entertained.
Richard Schwartz, president of Rush Street Interactive, described the agreement as “great news for our players” because new content will be added to their existing library of games. Schwartz confirmed that new games will be added “every week” and that the partnership with Ainsworth provides Rush Street with “a great suite of new slot games” to support their goal of providing a dynamic experience for customers.
Rush Street Interactive launched the PlaySugarHouse.com site, which is one of the most popular New Jersey online casinos, back in 2012, its first online gaming casino site. Online gaming is expanding across the United States, and it is now legal to play games online for real money in New Jersey, Pennsylvania, Delaware, and West Virginia. Michigan is next on the list, with reports indicating that the online gaming industry could launch in the Wolverine State by November 1.
Ainsworth Online General Manager Jason Lim said they are “excited” to become a partner of Rush Street, who he describes as a “highly acclaimed online casino operator.” Lim said that through the agreement, players visiting the PlaySugarHouse.com website would have the opportunity “some of our more popular land-based games” as well as “exciting new titles.”
Rush Street/Ainsworth Deal one of Several NJ Partnerships
News of this new agreement between Rush Street Interactive and Ainsworth Gaming is the latest in a line of several similar agreements that have been announced in New Jersey over the last month. Earlier in October, William Hill announced they had struck a deal with Evolution Gaming, experts in live casino services, to provide their live casino gaming content and services for its sports betting websites.
In October, AGS, a gaming developer and supplier, announced a partnership with BetMGM to provide its online real-money game content for their New Jersey platform and expand to other BetMGM us-based websites. As part of this deal, AGS will give content to the BetMGM casino gaming network, which includes Borgata Online Casino, PartyCasino, and BetMGM Casino.
New Jersey is currently a hotbed of online gaming activity, with the state posting record revenue numbers for September. Although iGaming in September was slightly down by 0.2% from August’s total, it was up 113% from the figures posted in September 2019.
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