Sportradar signs multi-year sports betting partnership with PointsBet
Sportradar agrees to multi-year sports wagering deal with PointsBet
Leading data providers Sportradar has been extremely active since sports betting was legalized in the United States. The Technology company are experts in supplying data pre-match and also provide information for in-play services. So far, Sportradar has signed deals with companies such as DraftKings, FanDuel, TwinSpires, Bally Interactive, the NHL, and NBA. PointsBet is the latest name to join the list.
PointsBet Continues to Grow
PointsBet Sportsbook is a rapidly growing online sportsbook that originated in Australia. By launching in the United States, the company brought over its patented PointsBetting type of wager, which is a unique method of betting on sports in the market today.
This deal with Sportradar is multi-year, and Sportradar will now supply PointsBet with data for NHL, NBA, MLB, basketball, and college football.
Additionally, the pact also includes pre-match and live betting services. These services include trading tools, live data, pre-match odds suggestions, and content solutions, like live match trackers and live scores to engage audiences. This also includes Sportradar’s Live Channel Online.
Live Channel Online is Sportradar’s live streaming “solution,” created specifically to enhance the live betting experience.
Sportradar Completes Another Deal
With the deal with PointsBet signed and sealed, it is the sixth multi-year agreement Sportradar has in 2021, expanding its reach and highlighting its prominence in real-time sports data.
Starting immediately, PointsBet will utilize Sportradar’s products to improve its live betting plays as bettors across the U.S. favor betting in that way.
Sportradar Managing Director for U.S. Betting, Neale Deeley, said that like Sportradar, PointsBet “continues to strengthen its position in the U.S. betting market.” Deeley stated as the popularity of in-play betting explodes in the U.S., “having fast, reliable, accurate data is critical” to enhance engagement amongst bettors. Deeley said that they are looking forward to collaborating with PointsBet to “deliver a cutting-edge product to its consumers.”
Johnny Aitken, PointsBet USA CEO, said that they are “unwavering in our commitment” to providing the fastest and most comprehensive in-play wavering experience. Aitken added that they are excited to join forces with Sportradar and are eager to improve “those in-play betting capabilities alongside their team.”
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