theScore bet Launch its Sportsbook in Colorado
theScore has been given the green light to launch its sportsbook in Colorado
theScore Bet has launched its award-winning sportsbook in the emerging Colorado sports betting industry. Residents in the Centennial State will now have access to another sports betting option. Since sports betting officially launched in Colorado at the beginning of May, the state has recorded approximately $123 million in value of wagers placed throughout July. Canadian sports media and sports betting company, theScore, received approval from the Colorado Division of Gaming in August to roll out their sportsbook. The company gained access to Colorado’s sports betting market through a subsidiary of gaming operator Jacobs Entertainment in January.
theScore Looks to Capitalize on Growing Colorado Market
In its first month of being live, Colorado’s sports betting industry generated $25.6 million in total handle. This figure jumped to $38.1 million in June and $59.2 million in July. TheScoreBet becomes the 11th official sportsbook to go live in the state, joining eight retail sportsbooks. Sports bettors in Colorado can download heScore’s betting app on iOS and Android devices.
As part of the agreement with Jacobs Entertainment, theScore will pay a percentage of revenue brought in from its app to the gaming operator as well as an annual up-front fee.
John Levy, founder and CEO of theScore, stated that their sports app is already the go-to platform for a large number of sports fans in Colorado, and he feels theScore Bet will quickly establish itself as their favorite sportsbook as well. Levy also stressed the importance of launching the sportsbook in time for the Football season, due to get underway on September 10th. The Denver Broncos host a Monday Night Football game against the Tennessee Titans on September 14th. Other Colorado sports teams such as the NHL’s Avalanche and the MLB’s Colorado Rockies are still playing their seasons and could reach the playoffs in their respective leagues.
theScore is offering a generous incentive as part of its launch in Colorado. It is offering bettors in the Centennial state a $100 free bet by making any first bet. Bettors are also eligible for $1,000 in cashback on bets over the first 60 days.
theScore Looks to Expand
The next state that theScore is targeting is Indiana, although no official launch date has been set. The company has revealed that it will enter the Indiana betting market once it receives regulatory approval, under an agreement with Penn National Gaming.
Last month, the ScoreBet announced a market access agreement with Twin River Worldwide Holdings to operate an online casino there. This will see the Canadian company increase its footprint in New Jersey.
It is not expected that theScore Bet online Casino will be launched before the second half of 2021. The launch is dependent on regulatory approval from the New Jersey Division of Gaming Enforcement. Additionally, for the launch to be rubber-stamped, confirmation is needed that Twin River has completed its acquisition of Bally’s Atlantic City.
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