theScore Bet now live in Iowa
theScore Bet gets the green light to launch their sportsbook in Iowa.
Award-winning mobile sportsbook theScore Bet is now officially live in Iowa. Following this launch, the sportsbook operator is currently active in four states. The other states providing theScore Bet app to customers in New Jersey, Indiana, and Colorado. Hailing from Canada, theScore Bet secured market access in Iowa via its multi-state framework agreement with Penn National Gaming. The Hawkeye State is currently enjoying fantastic sports betting handle numbers following the removal of in-person registration requirements.
John Levy, founder and chief executive officer of Score Media and Gaming Inc, explained that they have “expanded theScore Bet to three new markets in the last six months.” He said that this expansion significantly increases their footprint. He said the company is “thrilled” to be launching their mobile sportsbook in Iowa. He stated the timing was perfect as “the college basketball season heats up ahead of the tournament in March.” The operator launched in CO last September and has had good success in the state.
Levy stated that there is already a large base of theScore app users in Iowa, and now with the launch of the theScore Bet app, fans will get “easy access to our integrated and technology-driven sports betting experience.”
TheScore Bet app is available on Android and iOS devices. The news release states that it “delivers an immersive and holistic mobile sports betting offering.” Additionally, customers can access a wide range of “pre-game and in-play betting across all major sports leagues.” TheScore Bet app also provides users with a smooth cross-state experience as it continues to expand across the country.
Bet.Works is the iGaming supplier and platform technology provider behind theScore. TheScore has utilized numerous services and technology assets from Bet.Works since it was announced as theScore’s technology platform partner in 2018.
TheScore has recently installed a new Bet Section. This section will be the home for wagering on theScore app, which improves the cross-platform experience with theScore Bet. Players will discover the Bet Section has personalized betting features such as live bet tracking, exclusive promotions, and tailored markets. These features will simplify the process for bettors to create betslips and use their cash-out offers.
🚨 Hi, Iowa. We’re now live in the Hawkeye State! 🚨
— theScore Bet (@theScoreBet) February 16, 2021
Levy added that the company’s approach has “always been to treat betting as another part of the fan experience.” He said that by having a close connection between their media and gaming platforms, they have “created something that is completely unique.”
Iowa Market Going from Strength to Strength
Iowa removed their in-person registration requirement at the beginning of January. Following that decision, the state has begun 2021 setting records in the mobile handle, total sports betting handle, and monthly revenue.
In January, the total sports betting handle in Iowa was $149.5 million, an increase of 42.7% from December’s $104.8 million. Regarding a year-on-year comparison, January 2021 was a 157% increase from January 2020 ($58 million).
Iowa has now set a new record for sports wagering in five consecutive months. Additionally, the Hawkeye State has topped $100 million in total handle for the second straight month. The records are likely to continue to fall in 2021 as more online sportsbooks enter the market. BetMGM, BetRivers, William Hill, and PointsBet are the latest apps to launch with people still able to register remotely.
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