Tipico and Caesars Entertainment agree market access deal in Indiana & Iowa
Tipico Signs Deal with Caesars Entertainment for Indiana & Iowa Market Access
Tipico Sportsbook and Caesars Entertainment have become the latest significant companies to sign a sports betting deal. The 10-year agreement will give Tipico access to the Iowa sports betting and Indiana sports betting markets and will see the brand launch a sportsbook in each state.
In Iowa, the sportsbook has agreed to a partnership with Isle Casino Hotel Bettendorf, while in Indiana, the sports betting company is partnered with Harrah’s Hoosier Park Racing & Casino. Both deals contain certain rights to iGaming market access, subject to legislative approval for online casino operations in each state.
Tipico U.S. CEO Adrian Vella said they are “excited” to sign a multi-state market access partnership with Caesars Entertainment. Vella said it represents an “important step as we continue to expand our U.S. footprint.” Vella added that they will now look to establish their brand in the midwest, in addition to introducing their “highly scalable, proprietary multi-state sports betting experience” to bettors in both states.
Tipico will launch its sportsbook in Iowa during quarter four of this year. The aim of the Indiana sportsbook is to be live sometime in the first quarter of 2022. Tipico has been active recently, launching in Colorado, making it two states with a Tipico sportsbook after already establishing its platform in New Jersey.
Stephen Krombolz, Tipico VP of Business Development, described the market access agreement with Caesars Entertainment as “another exciting step forward,” as the brand looks to continue to engage and connect with more U.S bettors. Krombolz stated that Iowa and Indiana are “key states in our early expansion plans” but confirmed there are more to come, and they will announce more partnerships at the end of the year.
Tipico Continues Expansion
Tipico’s agreement with Caesars is the latest in a series of expansions in the United States. In July, the sportsbook revealed a partnership with Gannett, giving the brand exclusive access to the USA Today Network and its associated Sports Media Group.
The five-year deal saw Tipico become Gannett’s exclusive sports betting and iGaming provider with free-to-play games, props, and odds integrated across the USA Today Network.
Tipico recently launched its sportsbook in Colorado just in time for the start of the NFL season. New customers who sign up for an account will receive a $750 deposit match. The sportsbook is available to download on iOS and Android and is also available on a desktop computer.
Additionally, Tipico is planning to launch its online casino in New Jersey this Fall.
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