TN Sports Betting now Live
Tennessee online sports betting is finally here after November 1, launch.
The online and mobile-only Tennessee sports betting market met its launch target, as it officially went live on Sunday, 1 November. State leaders had expressed their hopes and expectations that Tennessee bettors would be able to legally place a bet as of 1 November, and that target has been met. The industry launches around 16 months after the law, which permitted online sports betting, went into effect.
The exact timing of the market getting the green light was 12:01 a.m. Central Time. Four operators- DraftKings, FanDuel, BetMGM, and Action 247 were all ready and approved to go live the minute the market opened. Legal requirements mean bettors have to be 21 years old and physically located within state lines to place wagers.
Operators are looking to get a foothold in the Volunteer State by offering numerous promotions to customers who sign up for new accounts, such as deposit bonuses and odds boosts for the home team, the Tennessee Titans. These boosts were available for the Titans game against the Bengals yesterday.
Action 247, who are based in Tennessee, declared on their social media channels that they were going live on Sunday morning, joining other operators DraftKings, BetMGM, and FanDuel. The message posted on social media also included the notification that those who have an iPhone device will still need to use their computer or laptop to bet as the company was still waiting on approval from Apple.
❗WE ARE GOING LIVE AT 8AM❗
We are thrilled to be YOUR legal, local sportsbook, and we’re here for you. Our call center will be open and, as always, you can reach us on social if you have any questions. Or if you just want to tell us how awesome we are. pic.twitter.com/v9se8MADsk
— Action 247 (@TNAction247) November 1, 2020
Rebecca Paul Hargrove, President and CEO of Tennessee Education Lottery Corp said in a statement released last Friday that the launch is taking following the culmination of “an enormous amount of work and due diligence” to bring online sports betting to Tennessee. Hargrove also stated that they are looking forward to establishing a responsible and competitive betting environment as the regulator. The Tennessee sports betting industry is unique compared to other states, as there is no brick-and-mortar casinos or retail sportsbooks in the Volunteer State.
Industry Finally Goes Live after Rocky Road
It has not been plain sailing for online sports betting to reach this point in Tennessee. The Tennessee Education Lottery Corporation has experienced ups and downs since the law was introduced in July 2019. After approving the four operators and numerous vendors and suppliers recently, it is also now considering three more sportsbook applications.
The Tennessee Senate and House approved the sports betting bill last year, and although Gov. Bill Lee didn’t sign the bill, he let it pass into law rather than veto it.
There was also upheaval in the Corporation. Jennifer Roberts left her role as director of sports gaming regulation in June, after less than eight months on the job. Her replacement was Danielle Boyd, who was previously head of government relations at William Hill U.S. Boyd had also acted as managing general counsel of the West Virginia Lottery for over six years.
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