TwinSpires Launches Sportsbook in Colorado
The newly announced TwinSpires sports betting app is now live in Colorado.
Following the news that it has rebranded sportsbook has launched in two states, TwinSpires revealed over the weekend that its new desktop product and sports betting app went live in Colorado. It has been a busy few weeks for the Churchill Downs-owned online sports betting platform, previously called BetAmerica. Colorado is the third state to offer a TwinSpires app, following in the footsteps of Indiana and Pennsylvania. According to a press release, the online sportsbook made its debut on April 20 in both the Keystone State and the Hoosier State.
In conjunction with the launch in Colorado on April 23, TwinSpires hopes to drum up some interest by offering new customers a sign-up promotion. New TwinSpires players in the Centennial State qualify for up to $1,000 in bonus bets.
The launch in three states over the past week comes amid parent company Churchill Downs putting together final preparations for its biggest event – the Kentucky Derby. The 147th version of this famous horse race will take place on Saturday at Churchill Downs in Louisville, Kentucky. The 2021 race moves back to its traditional spot as the first Triple Crown run on the first Saturday in May. It suffered delays last year and was moved to September due to the COVID-19 pandemic.
Ian Williams, president of TwinSpires, said they were excited to be launching in Colorado. He described their product as a “state-of-the-art sportsbook app” and added it was perfect timing to be launching their promotions in Colorado, “a week out from our biggest event of the year, the Kentucky Derby.” Williams was keen to stress the importance of their relationship with Churchill Downs. He added that as Churchill Downs backs them, they can use “nearly 150 years of wagering history” to provide a fantastic sports betting experience to new bettors in Colorado.
Williams also said that TwinSpires is the only operator in the Centennial State “where players can place their bets on both sports and the Run for the Roses.”
TwinSpires Becomes new Brand
Churchill Downs Inc. announced at the beginning of this year that it would be switching from the BetAmerica brand to TwinSpires. All retail and online sportsbook operations in Colorado, Mississippi, New Jersey, Pennsylvania, Michigan, and Indiana will now also rebrand to fall under the TwinSpires moniker during the first half of 2021, according to a press release. The sportsbook is soon to go live in Tennessee as well.
Churchill Downs has been using the TwinSpires brand in its online pari-mutuel wagering company since 2007. The company has approximately 150 years of betting history for handicapping races. Additionally, they offer unique customer experiences at the Kentucky Derby.
The sports betting market in Colorado launched on May 1, 2020, with four sportsbooks going live. The Colorado Limited Gaming Control Commission, which is responsible for issuing licenses in the state, lists 17 approved retail sports and 20 approved online sportsbooks.
The total sports betting handle in Colorado dipped in February, which was the first decrease recorded, which was expected following the conclusion of the NFL season. However, its $266.5 million figure from that month was still the third-highest total since the market launched.
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