William Hill goes live in Tennessee

WH Tennessee launch


Alex W



Huge sports fan. Football & MLS fanatic. Lover of all things gambling - Sports betting, Casino, Poker and of course, Las Vegas.

The William Hill Online Sportsbook becomes the latest operator to go live in Tennessee

William Hill has launched its online sportsbook in Tennessee this week, just in time for March Madness. In the Volunteer State, the famous gaming brand will offer a risk-free sports bet of up to $2,021 for new players who make a deposit, according to a press release. William Hill, alongside fellow operator WynnBet, received approval at the end of January. The Sports Wagering Committee of the Tennessee Education Lottery Corp board of directors decided to give approval following a special meeting. However, they had to delay the launch after approval was given.

One of the reasons for the delay was that William Hill’s server, located in downtown Nashville, suffered due to the explosion there Christmas Day. A vehicle exploded in the Second Avenue Commercial District, with three people suffering injuries and numerous buildings being damaged. The server was not fixed in time for the online sportsbook to launch before the Super Bowl.

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Kenneth Fuchs, President of Digital for William Hill U.S., said that we are entering “into one of the most exciting times of the year for sports fans.” He said the addition of the William Hill app to the Tennessee market “will make March moments even more interesting for Tennessee bettors.” Fuchs stated that the app would have “thousands of markets available, including for your local favorites,” in addition to numerous bonuses and promotions and live in-game betting.

Upon its release, William Hill offered odds of several Tennessee teams who hope to make the men’s NCAA Basketball Tournament. Currently, Tennessee is listed as 75/1 to win the tournament, Vanderbilt 9999/1, Memphis 250/1, and Belmont 750/1. The William Hill online sportsbook and mobile app is now available in ten states and Washington, D.C.

Seven other Operators get Tennessee Approval

The online sports betting market launched in Tennessee on November 1. There are currently at least seven approved operators: Nashville-based Action 247, BetMGM, DraftKings, FanDuel, TwinSpires, WynnBet, and William Hill.

TwinSpires received approval in early January and is currently transitioning from the BetAmerica brand. WynnBet has also not officially launched yet in the state, but that is expected to happen imminently. Tennessee is unique compared to other states with an online sports betting industry. The Volunteer State is the first mobile-only sports betting market in the country. In its first three months of operation, online sports betting generated $525 million in total sports handle.

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