William Hill & Roar Obtain Colorado Licenses



Alex W



Huge sports fan. Football & MLS fanatic. Lover of all things gambling - Sports betting, Casino, Poker and of course, Las Vegas.

Operators William Hill & Roar Digital have both received licenses for the Sports Betting in Colorado.

The Colorado Limited Gaming Control Commission (CLGCC) has approved its latest round of sports wagering licenses. In a meeting last week, it approved 32 more licenses in a boost to the state’s sports wagering market. The latest round follows Fox Bet, PointsBet and FanDuel were issued with online sports betting licenses last month.

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New Licensees

The licenses issued are known as master licenses. These allow an operator to work with a licensed land-based sportsbook, a licensed online sportsbook, or a licensee that offers both to Century Casinos’ properties in Central City and Cripple Creek.

Other properties to receive this license in Black Hawk in the latest round were the Lodge Casino, Gilpin Hotel Casino, Bull Durham Saloon & Casino, and Red Dolly Casino. As well as William Hill’s American Wagering, Inc. and Roar Digital, other online betting brands such as Smarkets, Rush Street Interactive, and Penn Sports Interactive also received online sports betting licenses.

William Hill’s American Wagering, Inc was also awarded a retail sports betting license. They are partnered with the Isle of Capri and Lady Luck Casinos in The Centennial State. Roar Digital is a joint venture between MGM and GVC and also received a retail sport betting license. However, Roar and Rush Street Gaming have yet to announce their casino partners in Colorado. Roar hope to have the BetMGM app up and running within the regulator’s timeline.

Several supplier licenses were also issued. Major vendor licenses were issued to International Game Technology (IGT), Penn Sports and Sportradar. Some minor vendor licenses were issued to Computacenter Fusionstorm, PXP Financial, and Flexential Colorado.

Legal Betting to Launch in May

The Colorado legislature approved sports wagering regulations in May of last year. Following this, legal sports betting is now set to go live on May 1, 2020. Of course, this was planned before the start of the Coronavirus pandemic. It has not yet been reported if the May 1 launch is still in the pipeline or if this will now be postponed.

Dan Hartman, Director of the Division of Gaming, has said discussions regarding the launch of sports betting “certainly will happen.” The Commission will gather for a meeting next week, which will be the last meeting before May 1. Sports betting is sure to be on the agenda.

History of Sports Betting in Colorado

Colorado initially legalized sports betting in November 2019 after voters approved the sports betting measure through a referendum. It wasn’t exactly unanimous, but it was passed with the hopes of boosting revenues for the state.

There will be three different types of sports betting licenses available. These will come in the form of a master license, a sports betting operator license, and also an internet sports betting operator license. It is not yet known what the cost will be of obtaining these licenses.

Colorado’s new sports betting legislation will establish a new regulatory body, called the Colorado Gaming Control Commission (CGCC). They will be tasked with regulating the sports betting industry within the state. The Centennial State is hoping to follow in the footsteps of states such as New Jersey and Pennsylvania, who have seen great success with sports betting. Mobile betting, in particular, has seen a sharp increase in growth, which was continuing before the Coronavirus crisis put a stop to most global sports.

Come and follow us over on Twitter @Gamble_usa for more legal sports betting news across the US.

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