Kindred to expand in Arizona
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Kindred’s Unibet Sportsbook to expand in Arizona
The Kindred Group has announced a new partnership in Arizona that allowed the group to gain nine Limited Event Wagering Operator (LEWO) licenses and continue the expansion of its flagship brand Unibet sportsbook in the Grand Canyon State.
Unibet to Expand to Arizona
The new deal between Kindred Group and Turf Paradise granted the Unibet brand nine new LEWO licenses for sports wagering in Arizona that will heighten the brand’s awareness and further expansion in the state.
Manuel Stan, SVP North America, Kindred Group, said that obtaining nine of the ten available LEWO licenses “is a great outcome for Kindred and Turf Paradise”. Stan added that this presents an excellent opportunity for Kindred Group to expand across Arizona and “build on the early success in the State.”
Kindred launched its Unibet-branded retail sportsbook lounge in Arizona thanks to a partnership with the Quechan Tribe of the Fort Yuma Indian Reservation. The sportsbook lounge opened at Paradise Casino in Yuma in September last year, after the operator signed a market access agreement with the tribe in February.
Stan said that over the next few months, they will be working closely with their partners to prepare the launches in the different locations. He said they are “excited to be able to bring our best-in-class product” to more people in Arizona.
Following the agreement with Turf Paradise, betting through Unibet will be available at Turf Paradise, Gallagher’s 16th, Gallagher’s Baseline, Midtown Tavern, Charley’s Sports Grill, Harold’s, Boston’s Bar, R.T.O’Sulivan and Brookside II.
Kindred Group focuses on Sports Betting
The new deal signaled the increased role the gambling operator is expecting its sports wagering operations would play in the future. It also highlights the importance of Arizona as a gaming location with massive growth potential.
Arizona was the first state to reach $1 billion in just three months of operation, having launched its sports betting market in September 2021. In February, Kindred signed a new three-year extension to its contract with Kambi Group. The new arrangement means that the sports betting technology provider will continue to power the group’s sportsbook operations until 2026, at least.
Also, last month, Kindred announced plans to take end-to-end control of its sportsbook site, meaning they will ramp up recruitment efforts in a bid to attract new talent.
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